FAQ
Skeptic-grade answers.
The questions you’d want answered before handing over a credit card. If you’re wondering about something else, email emma@barkbreeds.com and we’ll get back to you.
Pricing + billing
- How much does Breeds cost?
- $23 a month on the 12-month plan. $26 a month on the 6-month plan. Five items per box, shipping included in the US.
- When am I charged?
- Once a month, the day your box ships — not the day you sign up. The first box ships with the next cohort after signup.
- Can I cancel?
- Yes. Email us and we’ll close the plan after the box you’ve already been charged for ships. We’ve never made anyone fight to leave.
- Can I skip a month?
- One tap from the Notebook. Useful when you’re traveling, or the toy basket is already overflowing.
- Do you ship outside the US?
- Not yet. US-only at launch — we’re keeping the supply chain tight until the first hundred boxes settle.
The box
- What's actually in a box?
- Five things, picked for your dog’s size band — standard, medium, or mini. The mix shifts every month: two treats, a toy, a grooming item, and a health item. See the Example box on the homepage for a recent one.
- My Doodle has allergies. Can the box handle that?
- That’s half the reason the Doodle box exists. Single-protein and novel-protein treats by default, no chicken hiding third on the label, and the Notebook tracks what your dog reacted to so it never ships twice.
- What size Doodle does the box fit?
- All three bands — standard, medium, mini. You tell us the size at signup and every dosed or sized item ships accordingly. A mini and a standard get different boxes.
- What if my dog doesn't love something?
- Tell us in the Notebook. We swap it next month for something else. No restocking fee, no email loop, no fight.
- Why Golden Doodles only?
- Because the coat, the ears, the allergies, and the separation thing are a specific dog’s problems, not “all medium dogs” problems. We’d rather serve a smaller community deeply than spread ourselves thin across a bigger one. The manifesto goes long on this.
The Notebook + the people behind it
- Is “Emma” a real person?
- She's AI — built on Bark's endless data, with a touch of real-life dog owner Emma. One Emma, one notebook, always on. We don’t deflect when you ask.
- What lives in the Notebook?
- Every dog gets their own page — a running file of what we know about them. The size band, the protein that doesn’t itch, the mat spot behind the left ear. The file thickens. The boxes get sharper.
- Is my data shared with anyone?
- No. Your dog’s file stays between you, Emma, and the small team behind Breeds. We don’t sell, syndicate, or license the data.
- Are Doodles actually hypoallergenic?
- Low-shedding is real. Allergen-free is not — no dog is. We say it straight because allergic households deserve the honest version before they commit to a dog or a box.
Getting in
- Why is it invite-only?
- We’re starting with a founding cohort so we can learn with them before scaling the supply chain. Every member of the cohort can invite five Doodle-owning friends — that’s how the next ring grows.
- How do I get an invite?
- From one of the founding partners on the homepage, or from a member already inside. If you don’t know one, tap any of the founding partners and they can sponsor you.
Still on the fence? Read the manifesto.
See the founding partners →